Dolce Zitella's Latest Post, Life Lessons

My Dad – the Ad Man

The following is a re-post from June 2016.

Back in the day, my father was a G-rated version of Don Draper – one of the original “ad men” of the 1960’s.  For most of his career, he worked in the advertising department at NBC.  As a child, I didn’t understand what he did, but I surmised it was important because he worked in Rockefeller Center and had a view of the skating rink from his office windows.

Years later, I understood just what his job entailed.  His department was responsible for all the print advertising for the network.  The graphic artists and copywriters created ads and he produced them, by working closely with engravers and typesetters.  He then bought space in the various newspapers and magazines that would run the ads.  Faced with the pressure of constant deadlines, he often schmoozed and negotiated with the printers, all the while cajoling the artists to get them to turn their work in on time.  My father worked long hours.  And he suffered from migraines.

My father’s immigrant father owned a small, independent, neighborhood fruit and vegetable store in Queens, New York.  My grandfather spent his life lifting and carrying crates.  Despite how tired my father must have been from his long work week at NBC, he sometimes helped out at the family store on Saturdays, and I doubt he and my grandfather ever talked to each other about work.  I’m not sure if my grandfather understood the power of the media or saw the work my father did as meaningful.

When my father retired, he traded in his suit and briefcase for a set of golf clubs.  These days, he goes out to breakfast with the ROMEOS (Retired Old Men Eating Out), wearing the Life is Good baseball cap I gave him a few years ago.  He thought the slogan was a reference to his retirement.  But it was also meant to acknowledge how hard he worked to give our family a good life.

Dad

 

Thank you, Dad.  Happy Father’s Day.

 

 

 

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Dolce Zitella's Latest Post, Girl Talk, Life Lessons

About My Blog: Dolce Zitella

typewriterWelcome to my blog Dolce Zitella.  Doesn’t it sound like a decadent dessert?  It’s not.  For those of you whose roots do not trace back to that lovely boot-shaped country, let me translate.  Dolce Zitella means “sweet spinster.”  That’s right, I’m a woman of a certain age who’s never been married.  It’s okay with me, but the word spinster seems to press a lot of women’s buttons.  I mean, really, it’s only a word.  But if shrouding the word in a layer of mystery and romance makes some people feel better, so be it.

While I have something to say about being a single woman, that’s not all I have to say.  So it doesn’t really matter if you’re single or married, younger or older.  After all, my younger sisters – I used to be you.  Whether you’re dip dying your hair, adding highlights and lowlights, or covering your gray, whether your hot body is the reward of working out or the result of menopause induced hot flashes – we’re all part of the same sisterhood.

Like you, I’m just trying to balance career with the rest of my life, whether it’s spending time with family and friends; meeting a new man; being proactive about my health; trying out a new recipe; embarking on my latest home improvement project; taking a night class; engrossed in a book; binge watching a television series; or searching for that perfect shade of red nail polish…

Dolce Zitella will be updated every other Thursday.  Visit and bring your friends.

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